Budweiser recently sent a town crier to a microbrewery in Minnesota, in an attempt to bring a serious message of cease and desist a much more light-hearted tone.

As the video shows below, the message was very whimsical and left the crowd cheering as opposed to being angry and bitter. That’s a brand point for Budweiser, who was trying to divert the local brewery from using the nonsensical Dilly Dilly phrase, trademarked by Budweiser’s Bud Light series of ads.

What did you think of the way Budweiser approached this sensitive topic?