Pier 1 Promotes What Makes People Unique

The most recent ad campaign for Pier 1 focuses on how human beings are not “cookie cutter” and their homes should be a reflection of their tastes and personalities.

The best part of the “This is Me” ad spot is that it hits on a message that fits the brand perfectly. People are forever trying to decorate their homes in a way that expresses who they are inside. What better way to convince people to shop in your store than to align with their need for individuality and the innate desire to be unique?

What do you think? Is this a good ad spot for Pier 1?

SOURCE: YouTube
BRANDS: Pier 1
WHY YOU WILL LOVE IT: Because you want your home to be a reflection of your personality.

VISIT THIS BRAND'S YOUTUBE CHANNEL

What is BUZZ?

The team has curated some of the most buzzworthy marketing related topics ever assembled in one place. Our BUZZ section houses it all—branding, advertising, pop culture, and everything in between. Check out our buzz finds—we promise they’ll blow your human mind!

MORE BUZZ

CURATED FOR HUMANS BY HUMANS

Disney Rebrands the Big Screen With Infinity Vision

The Mouse House tries to convince rival studios (and audiences) that their IMAX alternative is a real thing.

Browns Get Fans Barking with Alpha Dawg Uniforms

Cleveland’s latest look is part of an NFL trend that’s turning alternate uniforms into a game-day attraction.

CURRENT SELECTION

SUBSCRIBE TODAY!

Get Speaking Human Delivered!
The week's best articles, podcasts and videos dropped off at your digital door every Friday—for free. No catches. No gimmicks.