AdWatch: ESPN | This Is SportsCenter – Alex Ovechkin ‘Spy’
ESPN’s SportsCenter plays off the “Russian spy” stereotype in this ad featuring NHL star Alex Ovechkin.
ADWATCH CREDITS...
ADVERTISER: ESPN
AGENCY: Wieden + Kennedy
FIRST AIRED: 2011
ESPN’s SportsCenter plays off the “Russian spy” stereotype in this ad featuring NHL star Alex Ovechkin.
ADWATCH CREDITS...
ADVERTISER: ESPN
AGENCY: Wieden + Kennedy
FIRST AIRED: 2011
In this ad spot, Roku tells us that TV is better with them, whether that be from a torture chamber, pirate ship, operating room, desert island, or even just your living room.
The hosts gather to examine the controversial paperwork requirements for recreational bouncing within church jurisdictions, but are sidetracked by suspicious marketing decisions and rankings that could have life-or-death consequences.
A restriction can become a creative brief. A cover-up can become a campaign. A problem can become the thing that makes people pay attention.