The candy brand that has become known for its “taste the rainbow” slogan has shed its iconic colors for Pride month and is donating $1 for every Pride Pack purchased to GLAAD (up to $100,000).

According to Hank Izzo, Vice President of Marketing at Mars Wrigley U.S. “We believe that giving up our rainbow means so much more than just removing the colors from our Skittles packs and we’re excited to do our part in making a difference for the LGBTQ+ community through our partnership with GLAAD, not only in June, but all year long.”