Ford is positioning itself to take on the Jeep brand by relaunching its Bronco SUV lineup. The automaker’s standalone brand will directly compete with the Jeep Wrangler, offering a two and four-door option that has removable doors and top configurations. This makes sense for Ford given that the Jeep Wrangler has been “wildly” successful since launching its four-door option in late 2006. So why not try and take a slice of that off-road pie?

The Bronco’s unveil on July 13th, 2020 will give everyone a better look at the SUV that will battle Jeep for off-road supremacy. Ford has teased the vehicle’s announcement via social media and has been hard at work introducing the brand back into the wild via ad spots and through efforts aimed at engaging Bronco enthusiasts.