The Olympics return to Los Angeles in 2028 with the theme of diversity and its emblem kicks off the celebration. The emblem is animated, digitally designed to change over time, reflecting LA’s endless possibility of stories. While the L, 2 and 8 are stationary; the A is lively, constantly changing to represent LA’s diverse voice. 20 people have already written the A, and over the next 8 years, that number will ultimately grow. Who knows, maybe a future Olympian will be among them?