Sold by Advanced Auto Parts, DieHard batteries have been around since 1967 and have a legacy of going the distance, much like Bruce Willis’s character John McClane from the Die Hard movie franchise. It seems only natural that the Die Hard movies would eventually collaborate on a commercial for the brand of car batteries with the same name.

The two-minute commercial, or short film, was created with a variety of throwbacks to the movie. Starring Bruce Willis, the big budget ad spot gives those who love the Christmas classic a lot of action for a car battery promotion. Fans of either Die Hard, or DieHard, can follow the social media campaign with #DieHardIsBack.