As the world continues to change due to the pandemic, software that makes working remotely easier has become king. And while the sale of Slack to Salesforce isn’t complete yet, the acquisition is a testament to how every brand should treat itself—like a $28 billion dollar enterprise.

According to Stewart Butterfield, Slack CEO and Co-Founder. “As software plays a more and more critical role in the performance of every organization, we share a vision of reduced complexity, increased power and flexibility, and ultimately a greater degree of alignment and organizational agility. Personally, I believe this is the most strategic combination in the history of software, and I can’t wait to get going.”

The Speaking Human takeaway? Think bigger.