Hinge’s dating app is designed to be deleted and its ad campaign reminds people that it is okay to let go. In fact, they go as far as harming their furry little brand mascot (called Hingie) in an effort to visually represent deleting the app from your life.

The campaign is perfect because it focuses attention on the dating service’s tagline, which might be one of the best we’ve ever come across.

What do you think of deleting that cute little mascot?