Brand equity is built over time. When you stick with a message and nurture it for decades, your audience starts completing the sentence for you. In this ad by KitKat, they prove the power of “brand” and how staying with it for 66 years has made people recognize their product even if their name is not shown. It’s a bold minimalist move—one that only a brand with decades of consistency can pull off. In the era of over-explaining and aggressive branding, KitKat flexes by saying less and still being heard loud and clear. 

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