If you’re new to the soccer world, the England Women’s National Football Team is called the Lionesses. Partnering with a local marketing firm, the team released “The Pride has Arrived”, a spot where actual lionesses wander throughout London and provide some lighthearted scares to its citizens.

The correlation is comically direct as it promotes the 2023 FIFA Women’s World Cup. The ad also works to excite audiences and build a larger sense of community around the Women’s Football Team. Give the World Cup a watch and let us know if you’re riding with the pride.