With the release of Apple’s latest innovation, the Apple Vision Pro, there are naturally a great deal of questions from the common consumer. Being touted as an all-in-one VR device can be intimidating. But in classic Apple style, the product’s ad spots look to ease those worries and inspire wonder.

There are times in marketing where a product needs to merely speak for itself. Such is the case for the Apple Vision Pro. The ads take a low-key approach, showing off the interface of the Vision Pro from an external perspective and showing users “flicking” through movies, music, FaceTime and more. The whimsical presentation brings out the natural excitement that a viewer will need to feel compelled to take the leap into this new technology. Advancements like this are built for the adventurous (and early adopters), so we cannot wait to see how the initial few like their new tool.