Tourism departments have a tall order of bringing attention to their nation’s iconic features and encouraging visitation. Pictures can only do so much justice, so how do you encourage interested travelers to take a deeper look into tourism opportunities? If your answer was anything other than let them name a moose, in this case, you’d be wrong.

In the spirit of naming trees, naming stars, and purchasing deeds to castles, Canada has a special prize for you. They created a portal to purchase naming rights to train seats, canoes, ice fishing shacks, and yes, actual living moose in the Yukon Wildlife Preserve. This limited event not only opens the door for some truly novel gift ideas, but also serves as a checklist for some of Canada’s most iconic activities. This comes as a part of the YesYouCanada campaign, and serves to drive tourism to the nation known for these beautiful creatures. So if you’re wondering how to convince people to travel to your country, just consider letting them name a little piece of it.