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MOVIES & MARKETING PODCAST SERIES

Pixels to Premiere: The Minecraft Movie Machine

In a world where movies rely on marketing more than ever to connect with audiences, one podcast aims to make sense of it all…

What’s in this episode?

We dig into the marketing efforts that helped turn pixelated blocks into a blockbuster success.

 

On today’s episode we’re talking about A Minecraft Movie.

Think Barbie had a lot of product tie-ins? That was just the warm-up. For A Minecraft Movie, Warner Bros. teamed up with 45 different brands—we’re talking McDonald’s, Doritos, Oreo… basically the whole snack aisle. Follow along as we talk about the movie’s marketing.

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