When someone gives you their email address, it’s a big step. It means they like you enough to stay connected. They’re interested in what you have to say. They’re willing to let you into their life, even in just a small way. It’s an open door, a friendly invitation, an ear to listen. And sometimes that’s all you need.

For brands looking to build relationships with potential customers, every email is an opportunity.

An organically grown email list is an incredibly valuable asset. But it won’t build itself. You have to put in the work. You have to make people want to give you their email addresses. You have to give them strong incentive to do so. And you have to make it easy and convenient for them to do it.

Fortunately, there are proven tactics you can use to grow your email subscriber list. Our friends over at Salesforce Marketing Cloud have summarized a handful of these strategies in this infographic. Use it as a resource to fuel your email subscriber list growth…