State Farm knows the difference between a trainer and Trainor, and so does Patrick Mahomes in this ad spot.
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AdWatch: Paramount Plus | Sir Patrick Stewart Throws a Hail Arnold
In this ad campaign by Paramount Plus, Sir Patrick Stewart throws Arnolds football shaped head in an attempt to climb Paramount Mountain
Coors Light Bear is Patrick Mahomes Favorite… Drink?
Nothing’s quite as refreshing as a chill Coors Light Bear. Wait a minute…
AdWatch: PayPal | Neil Patrick Harris Shows How to Shop Safe with PayPal & Venmo
Paypal & Venmo lock Neil Patrick Harris into their quarantine ad showcasing a safer way to pay using your phone.
AdWatch: Guinness | A St Patrick’s Day Message From Guinness
No matter how it’s celebrated, St. Patrick’s day is within us all.
Sometimes It’s Tough to Be Ford Tough
The automaker announced a recall affecting roughly 4.3 million U.S. vehicles because a software issue.
Honda’s New H Shows How to Modernize
This is how you evolve a brand without erasing the receipt. Honda’s new H doesn’t pretend the past never happened—it borrows from it.
PBR vs. Godzilla: 99 Bottles of Beer on the Wall
Pabst just unleashed a 99-pack of beer wrapped in Godzilla-themed artwork, and it’s exactly the kind of chaotic, joyfully unnecessary brand move the internet lives for.
Monkey Movie Mount Rushmore
In honor of the release of Primate, we share some legendary cinematic simians that rewrote the rules of monkey business and had audiences going bananas.
The Criterion Closet
We open the door on Criterion’s physical media treasure trove to see what all the buzz is about.
The Running Man (2025) IMAX Experience
We sprint headfirst into The Running Man to see if it goes the distance in IMAX and outruns the ’87 classic.
HIM Hype Scoreboard
We huddle up to dissect whether the marketing for the new movie HIM is a trick-play touchdown or a red zone fumble.
Doritos Throws a Strange Telethon
Doritos is dialing up 1980s nostalgia harder than a Hawkins radio antenna with a Stranger Things-themed telethon event.
Willem Dafoe Tastes Laphroaig
Laphroaig hired Willem Dafoe to describe its famously smoky scotch—and the man basically turned tasting notes into a short film.
Ben Stiller’s Nostalgic Soda
Ben Stiller’s new soda ad is fizzy, deadpan, and somehow makes a Shirley Temple feel like a comeback tour.
2025 Summer Movie Awards
Like a ballerina firing a naked gun, we take our first steps toward rebirth by saluting the dramatic conclusion of the summer movie season.
McDonald’s Monopoly Returns with All the Nostalgia and None of the “Go Directly to Jail” Time
Love it or side-eye it, the game is back… and people are still peeling game pieces like their lives depend on it.
Nissan’s Heisman House Hits the Highway
Turns out the Heisman House was full of football legends and some unusual “violations” that no one saw coming.
De’Longhi’s Latest Epic Ad Spot Stars Beans and Brad
It’s a romance-bean-flick where Pitt hears a strange voice, makes an espresso, and proves once and for all that he can act opposite a cup of coffee.
Nike Reboots Iconic Slogan with a Serious Question for Athletes
Nike took its most famous commanding slogan and turned it into a question: “Why Do It?”
Tom Holland Never Stops Playing with His LEGOs
Holland morphs through characters during a two-minute reminder that play isn’t a phase, it’s a choice!
Sweethearts Haunts Us This Halloween Holiday Season
Sweethearts weaponizes silence for halloween, becoming a candy that says nothing—and everything at once.
A Sensible Collab: Milk-Bone and Jif Mock the Hype and Deliver the Treats
In a world of ridiculous collabs, Milk-Bone and Jif made one that actually makes sense. Dogs approve. Humans chuckle. Win-win.
Movies & Marketing: Double Vision
We dive into the cinematic magic (and madness) of one actor pulling double duty as their own sibling.
Prudential Sells Protection with Optimism and Weird Al
Prudential’s spot plants a flag: protection shouldn’t induce panic, but should feature Weird Al whenever possible.
Rocking Chairs > Rebrands: Cracker Barrel Puts the ‘Old Timer’ Back on Duty
Cracker Barrel rolled out a simplified, modern logo. Then it rolled it right back.
From Turf to Toes: The NFL Just Slid Into Crocs
The NFL and Crocs are officially a thing now—because nothing says “ready for kickoff” like footwear you can rinse with a garden hose.
Policies, Puns & Pop Hooks: State Farm Makes Us Laugh, Like a Good Neighbor
State Farm is back doing what it does best: making you chuckle about deductibles.
Peanut Butter Meets Pop Culture: Reese’s Enters Its “Orange Era” in 24 Hours
The candy brand ties its iconic orange to Taylor Swift’s freshly dubbed “Orange Era,” and promotes a Reese’s-Oreo collab.
Best Action Movie One-Liners
Because action is best delivered with a perfectly timed quip, we unleash the deadliest, most explosive wisecracks in the history of cinema.
AdWatch: ADIDAS | You Got This
This ad spot from Adidas shows that even Patrick Mahomes and Messi need someone to push them that extra distance.
2025 Summer Movie Draft
Two jurassic supermen go full final reckoning, getting freakier and more fantastically fourward as they train dragons, dodge zombies, and try not to get M3GAN’d while drafting the summer’s biggest box office hits.
SUMMER MOVIE DRAFT (2025)
Are you looking for ALL the Super Bowl commercials in one place. We’ve got you covered, human! Marketing, branding, and pop culture buzz delivered from a distinctly human point of view. Our website delivers an assortment of our favorite human topics so you can start exploring and getting more from the Speaking Human Universe. Start Here!
Pixels to Premiere: The Minecraft Movie Machine
We dig into the marketing efforts that helped turn pixelated blocks into a blockbuster success.
Sequels No One Asked For
Titanic 2? Bob Marley: One Love: Part Deux? We pitch ideas for film continuations no one saw coming.
Transcendent Soundtracks
We share a compilation of iconic soundtracks that take their movies to another level.
Stu-Stu-Studio
We rank the major movie studios based on who has the most mojo right now.
Dove’s New Campaign Reminds You That Fun Is Messy—And They’re Here for the Cleanup
Fun is what holidays are all about, but what we don’t talk about is the importance of the clean afterwards. Dove will help you get Unready for Anything.
Holiday Movie Trivia
From “It’s a Wonderful Life” to “Red One”, join us in testing our knowledge of classic Christmas flicks.
Tastiest [Movie] Turkeys
We celebrate the month of November by serving up some delicious box-office bombs.
2024 Summer Movie Awards
It ends with us: We close out the blockbuster season by extending our longlegs to honor the movies that made us ride or die.
AdWatch: DraftKings | Golden Nugget Online Casino
In this ad spot, Neil Patrick Harris sings his heart out for all to hear; (those who find themselves in the lobby of a dog groomer or in a fishing boat) informing them about DraftKings Golden Nugget online casino
2024 Summer Movie Draft
Two despicable deadpool bad boys team up, get twistered and turned inside out, and let their furiosa fly me to the moon as they compete to predict the top movies at the summer box office.
Solarbabies and the Post-Apocalyptic Future
You’re just trying to play roller hockey in a burnt out wasteland with your orphan friends when you find a weird ball of light… that’s this episode.
Marky Mark at the Movies
From Renaissance Man to The Happening to Arthur the King, we break down our favorite Mark Walhberg movie moments.
Paramount Plus Brings Out the Whole Roster for the Super Bowl
Paramount Plus pulled out all the stops for the Super Bowl, and called up all of their biggest stars.
The Unbearable Weight of Cage Co-Stars
We try not to sink under “The Unbearable Weight of Massive Talent” as we balance our list of greatest Nicolas Cage co-pilots.
SUPERBOWL MARKETING (PROMO 2024)
Are you looking for ALL the Super Bowl commercials in one place. We’ve got you covered, human! Marketing, branding, and pop culture buzz delivered from a distinctly human point of view. Our website delivers an assortment of our favorite human topics so you can start exploring and getting more from the Speaking Human Universe. Start Here!
In the Belly of the Dune (Part 2) Hype Worm
In a wasteland bereft of big movie releases, the world awaits the arrival of a blockbuster bearing a bizarre promotional popcorn bucket.
Unforgettable Opening Credits
We spotlight movie title sequences that continue to kick around our hippocampuses long after the end credits have rolled.
Best Movie Posters of 2023
Over 400 new movies hit theaters or streaming this year. Only four made our list of favorite movie poster art.
AdWatch: COORS LIGHT | Coors Light Bear
In this ad by Coors Light they use a clever advertising strategy by having Patrick Mahomes advertise a bear, because he can’t advertise Coors Light beer.
2023 Summer Movie Draft
It’s a dead reckoning when two rivals navigate mermaids, spider-verses, and transformers to predict the biggest box office hits of the summer movie season and meet their dial of destiny.
Episode 165: Shamrock Shakin’
We go green and toast the top o’ the morning by dipping into our pot of marketing gold to share a notable St. Paddy’s Day creative concoction.
Yorkshire Tea Properly Enlists Captain Picard to Promote Tea
He’s the most distinguished, classically trained Shakespearean actors to wield a cup of tea in all of Hollywood, maybe even the universe.
AdWatch: Yorkshire Tea | Tina’s Leaving Do
In this ad-spot from Yorkshire Tea, Sir Patrick Stewart bids farewell to his co-worker “TEA”na.
2022 Summer Movie Draft
Two maverick podcasters must confront the ghosts of their past to complete a mission that demands the ultimate sacrifice: predicting the box-office winners of a thin 2022 summer movie lineup.
AdWatch: Lionsgate | The Unbearable Weight of Massive Talent Trailer
The Unbearable Weight of Massive Talent – In Theaters April 22, 2022. Nicolas Cage, Pedro Pascal, Sharon Horgan, Ike Barinholtz, Alessandra Mastronardi, Jacob Scipio, Lily Sheen, with Neil Patrick Harris, and Tiffany Haddish
Episode 153: Snack to the Future
We take another bite out of the campaign that we talked 10 years ago on the very first episode of this podcast and munch on a couple other more recent snack-related marketing morsels.
2021 Summer Movie Draft
After a year without summer movies we’re back drafting our (suicide?) squads of summer movies we think will make the most bank at the U.S. box office.
Tonight, Uber Eats Gets Comedy Right
Uber Eats delivers an ad spot featuring two iconic celebrities who are looking to do battle over the age-old argument of “what’s for dinner?”
AdWatch: Uber Eats | Showdown – Tonight I’ll Be Eating
Tonight, we will be getting a series of battles between famous sci-fi actors Mark Hamill and Sir Patrick Stewart. Watch as the actors taunt and flaunt about what they are eating from Uber Eats.
GUINNESS SERVES UP A COLD PINT OF POSITIVITY
Guinness beer created a last minute St. Patrick’s Day ad that reminds the world not to worry, and that we’ll all “march again!”
Candy Brands Spook Fans on Social for Halloween
Treatmakers like Skittles, Snickers and Reese’s are pulling out their best digital marketing tricks to grab customers.
Oakley Gives Fans a New Perspective on Football
Eye-catching commercial takes NFL watchers inside players’ helmets.
2019 Summer Movie Challenge
From Godzilla to Spider-Man to The Lion King, we draft our summer blockbuster teams to see who can rake in the most green.
‘Aquaman’ Saves DC with Mega Marketing
How did an obscure, often-joked-about merman emerge from an ocean of heroes to conquer the box office?
Forget the Super Wolf Blood Moon! Remember ‘Twilight: New Moon’?
There once was an age of vampires… and they sucked everything dry.
Sonos Looks to Make Some Noise with Beam
This rising brand is turning up the volume with an innovative new product.
Summer Movie Box Office Predictions Showdown & Giveaway
On episode #97 of our Speaking Human podcast, we shared our predictions for the top 5 summer movie box office hits of...
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Pumpkin Spice Season is Here – Thanks Starbucks!
Looking for a caffeine BUZZ? Try Starbucks pumpkin spice latte. It’s filled with a little bit of coffee and a lot of sugary goodness.
What Movies Will Burn Up the Box Office This Summer?
We predict the five biggest moneymakers of the blockbuster season.
Dueling Top Fives: What Summer Movies Will Make the Most Money at the U.S. Box Office?
Using a highly scientific process we call “guessing”, the MONSTERS team picks the movies we think are going to rake in the most dough this summer.
Round Table Discussion: Wrapping Our Brains Around McDonald’s Hamburglar Reboot
An ongoing series that looks at marketing and branding efforts from a swarm of different creative perspectives. There...
Round Table Discussion: Debating the Marketing Merits of the Graphic ‘Hateful Eight’ Trailer
An ongoing series that looks at marketing and branding efforts from a swarm of different creative perspectives....
Round Table Discussion: Geeking Out With Gillette’s New Avengers-Inspired Marketing Video
An ongoing series that looks at marketing and branding efforts from a swarm of different creative perspectives. On the...
AdWatch: Largo Entertainment | Point Break
Largo Entertainment displays their action-filled heist movie starring Patrick Swayze and Keanu Reeves in this trailer for Point Break.
AdWatch: MCDONALDS | Shamrock Shake Commercial (1979)
Capitalizing on spring and the St. Patrick’s Day holiday, McDonald’s promotes its Shamrock Shake in this ad spot from 1979.