What do you get when you put a ton of powerhouse figures at a gigantic conference room table? We could tell you, or you could watch Adidas’s newest “Calling All Creators” ad. Adidas ran this ad during the holidays, both at movie theater premiers and during Christmas Day commercials. The spot ran in the usual places, including: NBA, NFL, NHL and college games. It’s an interesting change for Adidas, since it takes place off the battlefields you usually find these high profile players and celebrities. But like everything else in life, sometimes change is good.

Watch the ad and let us know what you think.