Anheuser-Busch and HBO joined forces to create this commercial for Super Bowl 53. The ad is set at a jousting tournament where the Bud Light knight and The Mountain from Game of Thrones go head to head in the ultimate battle for the throne. A dragon shows up to the tune of the GOT theme song and destroys the entire scene.
ADWATCH CREDITS...
ADVERTISER: Bud Lite, HBO
AGENCY: Droga5, Wieden+Kennedy
FIRST AIRED: 2019
In this ad spot, Roku tells us that TV is better with them, whether that be from a torture chamber, pirate ship, operating room, desert island, or even just your living room.
The hosts gather to examine the controversial paperwork requirements for recreational bouncing within church jurisdictions, but are sidetracked by suspicious marketing decisions and rankings that could have life-or-death consequences.
A restriction can become a creative brief. A cover-up can become a campaign. A problem can become the thing that makes people pay attention.
