AdWatch: International Committee of the Red Cross (ICRC) | The One Gift Santa Can’t Deliver

Santa stands out in his red coat charging through a war scene in this tear-jerking ad from Red Cross. The once joy-filled song “Happy Holidays” is tuned into an apocalyptic carol over this spot prompting people to donate to the company because Santa can’t always deliver.

ADWATCH CREDITS...

ADVERTISER: ICRC

AGENCY: Adam&Eve/DDB

FIRST AIRED: 2018

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