Dana Carvey has teamed up with Petsmart to help encourage adoption. Carvey dresses up as King Charles III to prove that any dog can make you feel like royalty.
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ADVERTISER: PETSMART
Agency: SixTwentySix
The Mouse House tries to convince rival studios (and audiences) that their IMAX alternative is a real thing.
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We examine why chasing marketing metrics can sometimes make those metrics meaningless and what “going viral” really means in today’s landscape.
