Ram Trucks released a fairly controversial commercial during the Super Bowl with its “Premature Electrification” messaging. The spot promotes the electric Ram Rev 1500 due to be released in late 2024.
ADWATCH CREDITS...
ADVERTISER: Ram Trucks
Agency: Highdive Advertising
In this ad spot, Roku tells us that TV is better with them, whether that be from a torture chamber, pirate ship, operating room, desert island, or even just your living room.
The hosts gather to examine the controversial paperwork requirements for recreational bouncing within church jurisdictions, but are sidetracked by suspicious marketing decisions and rankings that could have life-or-death consequences.
A restriction can become a creative brief. A cover-up can become a campaign. A problem can become the thing that makes people pay attention.
