Toyota promotes their “bold” new Camry in this ad by telling a story of a father always bring bold for this daughter until it’s time for her to make the bold moves.
ADWATCH CREDITS...
ADVERTISER: Toyota
AGENCY: Saatchi & Saatchi Los Angeles
FIRST AIRED: 2015
We explore movies named after their main characters and debate whether that kind of title is iconic branding… or a marketing handicap.
Merrell’s new “It Starts Outside” platform broadens the outdoor category by making the first step feel more welcoming and less intimidating.
We tip off a March Madness–style bracket to crown the most cringe-worthy pharmaceutical commercial.
