AdWatch: Toyota | Tough As Chuck

Watch as Toyota’s new truck replaces Chuck Norris! This ad follows the truck through action-packed scenes resembling a 70s/80s era action film. The spot shows off all the truck’s features as if it is made to fight bad guys and help civilians. The company claims it is just as tough as chuck, maybe even tougher.

ADWATCH CREDITS...

ADVERTISER: Toyota

AGENCY: Saatchi & Saatchi

FIRST AIRED: 2018

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