Volvo committed to safe driving and safe roads with this ad featuring their life paint. The paint is designed to reflect light off of clothing so cyclists can be seen at night. The ad itself isn’t flashy, but it sheds light on an innovative, life saving product.
ADWATCH CREDITS...
ADVERTISER: Volvo
AGENCY: Grey London
FIRST AIRED: 2015
The automaker announced a recall affecting roughly 4.3 million U.S. vehicles because a software issue.
We exhume the bloated remains of this year’s Super Bowl commercials to argue whether the biggest night in advertising has flatlined for good.
We brave the chill to spotlight the brands that come out of hibernation every winter, thawing out why they own the season when things turn icy.
