BUZZ FOR YOUR BRAIN
It appears that LendingTree was looking for their version of Flo (from Progressive) and landed on Aunt Linda (Molly Shannon from SNL). The ad spots do a good job of promoting LendingTree’s features while playing up some alliteration and heavy New York accents. While some are fine with the humor in efforts like this, others have demonstrated disdain for them.
What do you think of this LendingTree marketing campaign?
CURATED FOR HUMANS BY HUMANS
A restriction can become a creative brief. A cover-up can become a campaign. A problem can become the thing that makes people pay attention.
Two popular brands have come together for a recent campaign that might make people delay their commercials snack break.
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