The Voice that Haunts Every Household for Coors As football gives way to basketball and baseball, one thing doesn’t change: the beer commercial. A sports fixture, a cold one is as good in an arena or a ballpark as it is at a tailgate. But, only one can give you that...
Capital One Wiggles Into More Wallets with Help from Samuel L. Jackson Samuel L. Jackson (Pulp Fiction) is the biggest box-office star of all time—with a worldwide total over $12 billion. So it makes sense for him to be the spokesperson for Capital One and its...
Puma ‘Creeped’ Higher in the Market with Rihanna’s Creative Genius When I think Puma, the first thing that comes to mind might not be sportswear, but Rihanna. In 2014, the company partnered with the songstress in hopes to revitalize their female...
The Real Tea on Social Media Etiquette We’ve all read articles on social media etiquette for business. Typically these posts consist of a list of around 10 “do’s” and “don’t’s” of how to use social media—written from a business perspective. Over time,...
The Pokémon Company Earns ‘Viral Badge’ with Nostalgia Marketing If you didn’t know, the Pokémon franchise recently turned 23! The phenomenon has lived through decades of games and television shows and is about to deliver fans its first live-action movie....
