Nike Gets Blown Out on College Basketball’s Biggest Stage Zion Williamson is the favorite to be the No.1 pick in 2019’s NBA Draft. In what is regarded as a weak class, he is the exception. Called a generational talent, the Duke freshman has a bright future with...
And the Oscar (Almost) Goes to… Netflix The 91st Academy Awards had potential for firsts. Would Spike Lee finally win an Oscar? Would the show be better without a host? Would Netflix win Best Picture—hold on, what?! In Spanish and shot in black & white,...
Music: A Major Key to Marketing Success Music is like glue for our memories. It helps things stick. I can STILL list every single state in alphabetical order because I learned a song in fifth grade. The preamble? I got that on lock thanks to Schoolhouse Rock. And have...
iPod Broke Through the Noise with These Musical Ads Apple’s iPod is a relic now. The company has since claimed computer supremacy. However, in the early 2000s, Apple was not supreme. It had declining revenue and ranked No. 236 on the Fortune 500 list, behind IBM (No....
Nike Dribbles to the Beat with Kyrie-Questlove Duet As the Grammy’s have come and gone, it’s only a matter of time until that really cool song from this year is butchered and slapped onto some commercial. Music and ads are practically synonymous—from catchy jingles to...
