Raise the (Steel) Curtain for Super Bowl XIV’s Best Ad Today’s Coca Cola ads are known for high production value and occasional divisiveness. However, in 1980, they took the ad world by storm with a simple set-up and an endearing pay-off. “Wow, thanks Mean Joe,” was...
From Tunes to Tickets: The Musical Marketing Power of ‘A Star Is Born’ In 2018, people heard Bradley Cooper sing on the radio for the first time, and the reaction wasn’t a shock but more of a… “Of course he can sing too”. Soundtracks can skyrocket...
3 Modern Brands with Stellar Products and Strong Character Brands are a colossal part of everyday life. We are constantly bombarded with new and unique brands through ads, social influencers and others surrounding us. Everyone appreciates brands for many different...
Navigating Ups & Downs of the Top Social Media Watering Holes Social media can seem like a watering hole in the wild. But instead of water, individuals go there to quench their thirst for social interaction and approval. Whoever conquers the watering hole has a...
Using Old-School Games to Market Multimillion-Dollar Movies Like mainstream movies themselves, big-studio movie marketing campaigns typically follow a standard formula. You usually get posters, trailers, promotions, contests, and social—with unique smaller efforts...
