Victory! In the Race for 2018’s Best Brand, Nike Places First As 2018 closes, many make lists not just for Santa but also for “the best of the year”. Top 10 this, top 10 that—you name it. 2018 saw brands hit big and sink low, but what was the best of 2018?...
Canal+ Celebrates Creative Minds in ‘The Idea’ All stories start as an idea in one’s mind. As a struggling writer, believe me, this isn’t easy. It’s lonely, daunting, and, when it’s all said and done, the public gives credit to the director or actors that...
Electronics Retailer Elkjøp Goes Cinematic with 2018 Christmas Ad Most holiday ads follow a tried-and-true formula. Think home-for-the-holidays plotlines and rosy close ups. But it doesn’t hurt to dream a little bigger. In a “wow” move, Nordic retail giant...
Audi Presents Viewers an Upgraded Version of Santa In life, change is hard—but always possible. Take Santa. For centuries, the magical gift-giver has been presented in the same light: Long white hair and beard, bulging waistline, out-of-date style and wardrobe. But...
Red Cross Shows Sometimes Santa Can’t Deliver Christmas ads typically emphasize good cheer, warm colors, and coming together for the holiday. They make you smile, laugh, and even yawn at the recycled plots. The International Committee of the Red Cross (ICRC) did away...
