Civic Nation Gets Murderous with Voting Message I dig murder mysteries. The expected twists, the suspense—I know I’m not alone! The American public does too. Think about how many crime and mystery shows there are! Every season there is a new one and even if it’s...
Monopoly for Millennials Is All About the Experience This holiday season, Hasbro wants you to roll the dice for experience—not money—when it comes to its new version of Monopoly. No, we’re not talking about Monopoly Fortnite. Nor are we talking about Cheater’s...
Little Live Pets Make Gremlins a Distant Memory with Season’s Hottest Toy Two years ago it was Hatchimals. Last year it was Fingerlings monkeys. This year the hottest holiday toy is Scruf-A-Luvs—and it was sold out before Black Friday! Falling into the category of...
Hottest, Strangest, Grossest Toy Trends of the Holiday Season Toys are like zebras or bison—they tend to move in herds. Usually it’s not just one toy doing one thing, but many toys doing the same thing at the same time. These industry trends are particularly...
Brand Showdown: Which Holiday Ad Jingles Your Bells? If you’re a fan of creative advertising, the arrival of the holiday season is like waking up to find a bottomless pile of brilliantly wrapped presents under the tree. From high-profile spots featuring big-name...
