In a new campaign launched mid-July 2025, Cash App casts Timothée Chalamet as a crypto-loving root vegetable enthusiast. Directed by Mike Mills, the ad follows Chalamet pondering the economics of “mangelwurzel”—a literal root crop—as metaphor for investing. It’s absurdist, slow-paced, and deliberately ambiguous, positioning Cash App as a platform for modern, meme-able finance.
This blend of celebrity charm, offbeat humor, and anti-ad energy aligns with Gen Z’s love of surrealism and chaos marketing.
Marketing Takeaway:
When targeting younger audiences, ditch the pitch—confusion can be a feature, not a flaw.
- SOURCE: The Drum
- BRAND: Cash App
