Brand Spotlight: BioLite Looks to Light the World NYC Energy Start-up Wants to Lead Renewable Energy Revolution Bill Gates once said, “Almost every way we make electricity today… puts out CO2. And so, what we’re going to have to do at a global scale is create a...
ITV Showcases Great Characters in New Ad Campaign As someone who has dabbled in script and fiction writing, I assure you: Your story is only as good as your characters. They are the audience’s vessel for the voyage that is your story. If your characters blow, it...
Apple Captures a Picture of Beauty Inside ‘The Bucket’ Home is where the heart is. That’s how the saying goes. Or, if you’re Apple, the taste of home will always bring us back. In any case, Apple’s new ad captured our hearts in time for the Chinese New...
Music: A Major Key to Marketing Success Music is like glue for our memories. It helps things stick. I can STILL list every single state in alphabetical order because I learned a song in fifth grade. The preamble? I got that on lock thanks to Schoolhouse Rock. And have...
BBDO New York Delivers Hauntingly Effective Ad for Sandy Hook Promise The Sandy Hook Massacre was a horrific event. However, from the ashes, courage emerged. Courage to speak out and raise awareness of a problem in our country: School shootings. Sandy Hook Promise is...
‘Avengers: Endgame’ Official Trailer – The Beginning of the End? What film could release a trailer that would break the single day views record with 289 million in the first 24 hours of release? Hmm… something big… something super… something ending… aha!...
