The Reshuffling of NFL Playoff Brands After Round 2 It happens every year. Round 2 of the playoffs hit and everything changes. Losers becomes winners. Powerhouses are left stunned. And the hierarchy of NFL brands changes for years or even decades. This year is no...
Pennzoil Takes Drivers on a “Joyride” Vroom! Vroom! “Nice ride.” “Thanks,” I say in an uber cool tone. “’96 Toyota Avalon. Don’t make ‘em like they use to.” That’s what I would say if someone said “nice ride” to me, but they won’t and nor do I care. I’m...
Droga5 + Pixar + Ancestry.com = Inspiration I love history. In hindsight, I probably should have been a history major in college. Regardless, historical studies is a passion of mine and, like many of us, I am interested in my own history. My ancestry. While I’m fairly...
Brands Across the Universe Capitalize on Star Wars Success Let’s start by acknowledging that not every business and certainly not every brand has the budget to officially license the Star Wars name and invoke the holy spirit of Han Solo. But the ones that do...
You Should Be Using Hootsuite to Manage Twitter If you’re already using Twitter to promote your business, you may have heard about Hootsuite, the well-known social media manager. What is Hootsuite? Twitter can be a great networking site, there’s no doubt...
KENZO’s “My Mutant Brain” Dismantles Notions of Perfume Advertising “She’s a maniac, maniac I sure know! And she’s dancing like she’s never danced before!” Okay, so KENZO’s My Mutant Brain is not Flashdance and it does not have...
