Plight of the Navigator: Make Your Company Website Easy to Explore You’re finally doing that big company website update. You’ve fleshed out copy that invites readers and underscores your message. You’ve created a design that looks current and...
Is Your Online Marketing Content Rich With Subtext? Creeping below the surface of all your Web marketing content, there is a powerful force. (Or there should be anyway.) This force influences potential customers or clients far more than any noun, verb or adjective on...
How Experts Say The Social Media Landscape Will Evolve In 2012 In a previous post, we mentioned the great info you can find in the Answers section of LinkedIn. Recently, a good question popped up that yielded some interesting responses. I figured I’d share some...
Give Your Business a Shot of Adrenaline for The New Year Pulp Fiction. You remember the scene. John Travolta holds an six-inch needle over his head, preparing to plunge it into Uma Thurman’s heart. There’s a pause. A building of courage. The needle drips...
Now is the Time: Go Mobile or Go Home If you were at a retail store over the holiday weekend, you probably saw at least one person comparison shopping on a mobile device. In fact, this Thanksgiving/Black Friday was a huge moment for mobile. Online retail sales shot up...
Four (4) Goals Your Business Blog Should Accomplish That’s right, readers – today’s blog is a blog about blogs. More specifically, a business blog about business blogs. Whoa. If that’s not meta enough for you, you should probably go watch Being...
