Social Media Answers from the Professionals at LinkedIn The “Answers” section on LinkedIn is something of a hidden gem. It’s not super well promoted on the site, but it can be a handy resource or, at very least, an interesting read. Here’s how...
3 Signs Your Business Website Needs An Update When was the last time you took a look at your business website? I mean really looked at it. If you’re like most executives and managers, not recently. You know someone updates the site. But does anyone periodically review...
Let social media fuel your business blog Here’s a common question about business blogs: How do we come up with enough content to keep our blog updated regularly? Today, I’m going to fill you in on a few simple tips for developing quick but effective blog posts. Before...
How to integrate customer-generated content into your blog First of all: Anytime you can incorporate your customers/users/readers in your blog, do it.After all, this is the audience you are trying to engage with your blog. It’s why you even have a blog. And what’s...
Use Big Data Trends to Make Marketing Decisions I know I’ve said this before, but I’ll say it again… Data can be a great resource for businesses. But statistics can often be misleading and even fabricated to prove a point or achieve a desired result....
Social Media Campaign Tracking If there’s one thing we urge clients to consider when starting a marketing campaign, its to develop an internal process for tracking results. Without tracking, you won’t be able to accurately measure the impact of your marketing efforts....
