3 Tech Brands Making Big Strides with Mainstream Consumers This article comes to us from the Speaking Human University Program, which gives voice to the opinions and perspectives of the next generation of consumers and marketers… Brands are quite literally...
Striking Nike Lacrosse Ad Sells Sixth Sense to Athletes I used to make lacrosse highlight reels. It was good money for a film major who had no career plans. In the process, I became familiar with a sport that I only had an inkling of knowledge about. I can’t say I...
5 Essential Early Release 2018 Super Bowl Commercials The expansion of Super Bowl commercials from one-time TV-watching experience to internet activity that starts two weeks before the big game was in many ways inevitable. After all, look at Black Friday. Or the...
The Reshuffling of NFL Playoff Brands After Round 2 It happens every year. Round 2 of the playoffs hit and everything changes. Losers becomes winners. Powerhouses are left stunned. And the hierarchy of NFL brands changes for years or even decades. This year is no...
Which Classic Holiday Commercial Is the Best? On a recent episode of the Speaking Human podcast, we made six classic holiday commercials from the past 40 years face off to determine which ones are the best of the best. You can listen to the podcast to hear where we...
Pennzoil Takes Drivers on a “Joyride” Vroom! Vroom! “Nice ride.” “Thanks,” I say in an uber cool tone. “’96 Toyota Avalon. Don’t make ‘em like they use to.” That’s what I would say if someone said “nice ride” to me, but they won’t and nor do I care. I’m...
