Feeling Good About our Top 3 Cannes Lions Champions There is a special time of year that all advertisers look forward to. The annual Cannes Lions award ceremonies feature the best campaigns and marketing efforts. That includes 2020-2021, which was filled with unique...
P&G Commits 2,021 Acts of Kindness in 2021 We could all use some good news and Proctor and Gamble (P&G) agree. The major corporation recently announced its commitment to providing 2,021 acts of kindness throughout 2021 as a part of their new marketing...
A Snack Company’s First Outdoor Ad Was Only Seen by a Pigeon and a Runner 2020 was a crazy year for everyone. Events were cancelled, plans inevitably changed and work environments transitioned to a more online format. It was a year in which we had to be able to...
Choosing Quality Over Quantity in the World of Influencers Influencer vs Micro-influencer Influencer marketing is when a brand partners with top content creators, boasting hundreds of thousands to millions of followers, to promote their products. Micro-influencer...
3 Reasons Why Companies Should Use Virtual Influencers What is a virtual influencer? Essentially, it’s a computer generated person. In many ways, virtual influencers are like traditional human influencers, except they “live” to serve the brands...
Pinfluencers Inspiring Consumers for Their Next DIY Idea, Home Project and Meal Time This article comes to us from the Speaking Human University Program, which gives voice to the opinions and perspectives of the next generation of consumers and marketers… How...
