15 TV Shows in the GOAT Conversation What makes a great TV show? Hard to say. Different people love different shows for different reasons. It could be you’re drawn to a particular genre (crime, sci-fi, sitcoms, etc.). It could have to do with when you watched a...
Brand Spotlight: BioLite Looks to Light the World NYC Energy Start-up Wants to Lead Renewable Energy Revolution Bill Gates once said, “Almost every way we make electricity today… puts out CO2. And so, what we’re going to have to do at a global scale is create a...
ITV Showcases Great Characters in New Ad Campaign As someone who has dabbled in script and fiction writing, I assure you: Your story is only as good as your characters. They are the audience’s vessel for the voyage that is your story. If your characters blow, it...
Apple Captures a Picture of Beauty Inside ‘The Bucket’ Home is where the heart is. That’s how the saying goes. Or, if you’re Apple, the taste of home will always bring us back. In any case, Apple’s new ad captured our hearts in time for the Chinese New...
The Real Tea on Social Media Etiquette We’ve all read articles on social media etiquette for business. Typically these posts consist of a list of around 10 “do’s” and “don’t’s” of how to use social media—written from a business perspective. Over time,...
Music: A Major Key to Marketing Success Music is like glue for our memories. It helps things stick. I can STILL list every single state in alphabetical order because I learned a song in fifth grade. The preamble? I got that on lock thanks to Schoolhouse Rock. And have...
