In today’s streaming wars, many platforms lean heavily on their intellectual property to draw in subscribers—cue the flashy sizzle reels and teaser montages. Add to that the rising tide of AI-generated ads, which offer a fast and cost-effective way to churn out...
Marketing to kids is no easy feat, primarily because kids don’t have wallets or the money that goes in them. That’s why the real target for any child-focused brand is the parent. But how do you win over adults with a product meant for tiny humans? There are a few...
We’ve all had them. You tell the movie theater employee “You too” after they say “Enjoy the film.” You accidentally end a Zoom meeting with “Love you.” You let a friend borrow your laptop and forget to clear that… oddly specific Google search. Life is filled with...
When your target audience is teenagers and twenty-somethings, you don’t chase them with billboards—you meet them in the digital trenches: TikTok feeds, YouTube streams, and Fortnite matches. That’s the formula Mentos followed with its latest campaign. But here’s the...
Let’s be honest—poop jokes work. They’re crude, they’re juvenile, but they get attention. And for a brand like Dude Wipes, attention is the name of the game. This Shark Tank alum built its brand by going where most personal care products dare not tread: the toilet...
Well, it finally happened. A human being has been baptized in gravy and reborn as a chicken tender. That’s the visual centerpiece of the latest ad from KFC’s “Believe” campaign—a wildly weird, absurdist journey into a fictional cult of chicken zealots. Decked out in...
