When it comes to billboards, less is often more. Less text. Less clutter. Less time to get your message across before drivers speed by at 70 mph. That’s led many brands to go big with simplicity—but few have taken that idea quite as literally as Dreamies, the cat...
Super Bowl ads cost a fortune. Brands drop $7 million or more for a prime-time spot, hoping to score big with audiences. That was the playbook for State Farm, which lined up a star-studded, Batman-themed commercial to air during the Big Game. The ad, built around the...
Burberry Brings Its Iconic Logo to Life—One Stitch at a Time Animation has come a long way. What once required painstakingly hand-drawn frames is now mostly handled by computers. But every now and then, brands take a step back from digital perfection to embrace...
Even Cereal Mascots Grow Up—Alpen’s Latest Ad Targets Nostalgic Adults Sugary cereal is a rite of passage for kids. A bowl of marshmallow-filled, neon-colored goodness that somehow gets labeled as “part of a balanced breakfast.” But as time marches on, those childhood...
The Death (and Possible Rebirth) of the Duolingo Owl It’s been five years since Mr. Peanut met his untimely demise. Now, another beloved brand mascot has bitten the dust. Duo, the notorious green owl of Duolingo fame, is dead. A tragic (and possibly suspicious?)...
Vegas Serves Up a Pop-Up Feast with Netflix Bites Pop-up shops are a tried-and-true marketing move—brands set up temporary locations, dangle exclusive products, and watch fans swarm like moths to a limited-time-only flame. Usually, this strategy works best for fashion...
