Amazon Leadership Changes During the Pandemic As of the 3rd quarter of 2021, Jeff Bezos is no longer CEO of Amazon. The reins of the company worth more than 1.5 trillion dollars will be handed over to Andy Jassy, the lead of its web services cloud team. We’ve...
Amazon’s Holiday Ad Embraces the Moment Good advertising should always take into account current events. As a brand, it is important to acknowledge and incorporate awareness and empathy into any brand communications. That’s exactly what Amazon has done...
Amazon is showing films from South by Southwest If you’re looking for even more stuff to binge-watch while you’re cooped up inside your homestead, try movies from the South by Southwest festival that got cancelled due to the coronavirus. That’s right! Amazon Prime...
Amazon Activates the Apocalypse to Plug Good Omens This past SXSW Festival, Amazon Prime created a 19,000 sq. ft. experience called Good Omens’ Garden of Earthly Delights to plug its new TV show Good Omens, which debuted May 31. Attendees were directed to the venue by...
Amazon Invades School for Second Straight Year If you thought it was over until Christmas, you were wrong. Amazon had a huge 2019 Prime Day and for the second year in a row aims to segue that success into a Back-To-School campaign with A+ deals. The campaign, which...
Amazon’s New Holiday Ad is All Smiles Amazon is looking to take over the world—that’s not news. But the interesting advertising it deploys on the road to world domination is fun to watch and sometimes gets our attention. That goes for their holiday ad that...
