What’s in Episode 186? We sense the power of Mastercard’s new haptic logo and explore how other brands can engage touch, smell, and taste to create more immersive experiences. Key Resources for today’s show: First we got audio logos Now Mastercard’s logo goes...
What’s in Episode 185? We promulgate and elucidate ten arcane, recondite, and enigmatic lexemes we believe warrant greater attention in the marketing realm. Key Resources for today’s show: What is defenestration? Check out these beautiful and useless words...
What’s in Episode 184? We bring together the most unusual, unexpected, and unnatural brand bedfellows of the 2020s. Slap some caviar on your Pringles because worlds are about to collide! Key Resources for today’s show: Do you ever wish ice cream was hotter? You...
What’s in Episode 183? We convene in the courtroom to adjudicate the cases of two recent commercials from big tech brands that stirred up controversy and got yanked from the airwaves. Key Resources for today’s show: Thailand didn’t love Apple’s recent Underdogs...
What’s in Episode 182? We fight back against the powers of “big podcasting” by pouring out our thoughts about Oatly’s guerrilla marketing maneuver to protest the misleading mind control of big dairy. Key Resources for today’s show: See what happens when Oatly...
What’s in Episode 181? We salute six decades of America’s preeminent toaster pastry by serving up some notable pieces of Pop-Tarts marketing and ranking the most iconic Pop-Tarts flavors. Key Resources for today’s show: Track the history of Kellanova’s...
