BUZZ FOR YOUR BRAIN
Columbia Sportswear recently recruited Zac Efron and his brother to promote their products in a new marketing campaign. That’s right, we said Zac Efron. You know, the guy who was in High School Musical and most recently, Baywatch. If you think it’s a strange pairing, you wouldn’t be alone. But after you watch the “Tested Tough” ad, you’ll appreciate the choice Columbia made.
CURATED FOR HUMANS BY HUMANS
Jake from State Farm has officially graduated from ad-break omnipresence to actual show business.
Merrell’s new “It Starts Outside” platform broadens the outdoor category by making the first step feel more welcoming and less intimidating.
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