Do you have a tagline to represent your business?
A company’s tagline can contain the essential meaning of the brand. Taglines should be smart and whittled down to the basic fundamentals of the business. They should be statements that are simply worded… expressing the brand’s attributes, values and principles.

Here are a few examples:

• Apple – Think different
• Target – Pay less. Expect more.
• Chevy – An American Revolution
• TAZO – The reincarnation of tea
• FedEx – The world on time
• Microsoft – Your potential. Our passion.

Just as brands evolve, so do their tagline counterparts. You’ll notice even the biggest brands develop new taglines to fit trends and current marketing campaigns.

Do you have a brand tagline? What’s your favorite brand tagline? Let us know in the comments.