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Episode 137: A-List Advertising

Episode 137: A-List Advertising

What’s in Episode 137?

We assemble an all-star cast of top-level talent including Bruce Willis, Hugh Jackman, and Brie Larson to talk about the increasing appeal of ad campaigns for big-name actors.
 
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Episode 209: Beamers, Beavers & Broken Search

Episode 209: Beamers, Beavers & Broken Search

We gnaw into three recent marketing stories that have people talking—from a beaver mascot lawsuit to the changing world of Google search to BMW owners getting served Spider-Man ads in their cars.

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Episode 210: Goodhart’s Law

We examine why chasing marketing metrics can sometimes make those metrics meaningless and what “going viral” really means in today’s landscape.

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