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Episode 14: Smartphone Marketing in a Galaxy of Apples and Blackberries

Episode 14: Smartphone Marketing in a Galaxy of Apples and Blackberries

What’s in Episode 14?

Today on Speaking Human, we answer the call on smartphone marketing. We check out the view from the top with Apple, bash the big guy with the aggressive marketers at Samsung, and contemplate the future for another fruit-named phone—the Blackberry.

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Episode 209: Beamers, Beavers & Broken Search

Episode 209: Beamers, Beavers & Broken Search

We gnaw into three recent marketing stories that have people talking—from a beaver mascot lawsuit to the changing world of Google search to BMW owners getting served Spider-Man ads in their cars.

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Episode 210: Goodhart’s Law

We examine why chasing marketing metrics can sometimes make those metrics meaningless and what “going viral” really means in today’s landscape.

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