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Episode 144: Are Buy Buttons a Lie?

Episode 144: Are Buy Buttons a Lie?

What’s in Episode 144?

We buy into the idea that maybe “buy” is the wrong word for digital items like movies, TV shows, and music that customers may not actually own.

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PODCAST FEEDBACK / What did you think?

We value your feedback. Please let us know if you're enjoying the Speaking Human podcasts and if you have any suggestions for future episodes. As they said all the way back in the 18th century, we're all ears.

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Episode 209: Beamers, Beavers & Broken Search

Episode 209: Beamers, Beavers & Broken Search

We gnaw into three recent marketing stories that have people talking—from a beaver mascot lawsuit to the changing world of Google search to BMW owners getting served Spider-Man ads in their cars.

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Episode 210: Goodhart’s Law

We examine why chasing marketing metrics can sometimes make those metrics meaningless and what “going viral” really means in today’s landscape.

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