Even good marketing campaigns can produce a negative impact if they’re not tightly coordinated. And it can happen to big guys, small guys and everyone in between. A word of caution to those who have great marketing ideas, but don’t develop a sound strategy for executing those ideas.

And don’t forget your crisis plan if things go poorly (because it can happen to the best of us). We thought these articles described Kentucky Fried Chicken’s UnThink campaign perfectly – a fine example of an idea that needed better planning.

• Bloomberg

• AdWeek

• Brand Freak