At the risk of sounding cliche right now, and since we’ve heard some form of this phrase a bazillion times throughout this pandemic, we’re all in this crisis together.

It’s true, and efforts from brands can go a long way in helping people who need it. That includes the frontline workers battling the COVID-19 pandemic. Both Hilton (with the assistance of American Express) and Marriott are two brands donating hotel stays to medical personnel.

These kinds of efforts should be recognized, as they culminate into something much bigger than their individual parts. We’re all in this together means if we all individually do what we can to help, everyone will pull through this together and persevere.

And yes, bazillion is a real number. A real big number.