First Hot Cheetos were featured in a YouTube video that went viral. Now they’re making their way onto the silver screen. That’s right, Fox Searchlight is producing a movie about Flamin’ Hot Cheetos—or at least the story behind the janitor-turned-marketing-executive who invented the spicy crimson snack (read an abbreviated version of his story here). What will the film be titled? You guessed it: Flamin’ Hot.