SPEAKING HUMAN

THE ORIGINAL PODCAST SERIES

Human Interview: Jacob Farrar

SPEAKING HUMAN

THE ORIGINAL PODCAST SERIES

What's in Episode 97?

We premiere our predictions for the movies that will burn up the box office in summer 2018.

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Human Interview: Jacob Farrar

What’s in the Human Interview with Jacob Farrar?

We talk with Jacob Farrar, Director of The Taylor Institute for Direct Marketing at the University of Akron, about some of the interesting things they’re doing at the Taylor Institute and how today’s colleges and universities are helping shape the next generation of marketers

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Episode 209: Beamers, Beavers & Broken Search

Episode 209: Beamers, Beavers & Broken Search

We gnaw into three recent marketing stories that have people talking—from a beaver mascot lawsuit to the changing world of Google search to BMW owners getting served Spider-Man ads in their cars.

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Episode 210: Goodhart’s Law

We examine why chasing marketing metrics can sometimes make those metrics meaningless and what “going viral” really means in today’s landscape.

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